Marketing Strategies for Cultured Meat: A Review

Environmentally intense and negative consequences relateing to conventional meat production systems have induced some actors suggest alternative sources. Diseases carried by animals, human perception of cruelty public health concerns about cardiovascular diseases provided the basis for development cultured meat. The current market is influenced many factors, including regulators, affordability, religion, media perception. existing also regulated legislatures, consumer media. Consumer distributed across various aspects, ethical priorities, nutritional profile consumed, age-based acceptance, gender differentiation, political orientation, land-based attitude, education status, socioeconomic familiarity factor with product in market. Inhibiting barriers reported among consumers—including low naturalness, safety, concerns, trust, neophobia, economic, approaches—should be employed as marketing tactics directly address their respective concerns. Tissue culture, starter cells, printing, 3D printing are methods currently being used Similarly, hybrid technologies produce meat-like products increase along presence. Existing research frameworks improved previous mindset consumers coverage, educational frameworks, textural attributes Additional benefits CUME may include environmentally friendly less greenhouse gases. However, improving widescale adoption just a few parameters that need addressed enhance acceptability these products. aim this article was analyze state content challenges strategies advance acceptance